Developing a logo and image for a large scale entertainment is a difficult process. The logo needs to emote the feeling of the show in a single glance, at the same time being immediately distinctive, and iconic in nature. The logo also needs to address the functional and logistical requirements of being able to scale proportionally in size from business cards to billboards, and for vertical format advertising in papers to horizontal format advertising in TV and other print.

Designed by renowned Ningbo artist, Xiao Bai (舒张子), the logo skillfully blends Chinese and English together is a symbolic symbol that represents Ancient China with and evocative and strong Western appeal.

The Sacrifice team was searching for the right artist to synthesize Chinese culture with that of the West, and after reviewing many options for artists selected Xiao Bai, based on his “masterful skill and talent for developing engaging iconography” said Kenneth Clarke, author.

Xiao Bai, a calligraphic artist in Shanghai, developed different imagery, then long sessions with Toby Simkin (Producer), created the striking tablet/seal logos utilizing rice paper, calligraphy brushes, and stamps.

Xiao Bai, whose calligraphy and artist style is particularly well known to many foreigners who have come to China, often has exhibit of new works at the Shanghai Studio Gallery in Changning, Shanghai. Xiao Bai’s art is hanging in various collections in North America, Europe and Asia.